There has certainly been no first mover advantage here. Not only did Facebook’s various missteps plot something of a path, but they also took the sting out of the media response-privacy labels were news for a while, and then that inevitably faded. The global media storm awaiting the results of Apple’s privacy label launch was just such a minefield, and Google was able to watch (and learn) as Facebook went first. If you need to cross a minefield, then better someone else goes first. Some have suggested that Google might have been carrying out work behind the scenes to tone down its data harvesting. As alarming as browser tracking might be, when an app on your phone can tap into all of the information it carries, and then use that to algorithmically determine how best to manipulate you into buying goods and services, that’s worse. These privacy labels have become a game-changer in a world where smartphone users and their information has become a product fueling the staggeringly sized mobile marketing industry.
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